Becoming an independent consultant like Graham Shear cannot be improvised! Faced with the work that this requires, do you not see where to start?
This article gives you the essentials to start your activity as a consultant. From marketing to legal status, including setting up a coworking space, find out how to get started on the right foot!
Formalize your marketing positioning:
Before you get started and become a freelance consultant, you need to be clear about whom you want to be in the eyes of your prospects and what you want to sell.
This involves an essential first step: carrying out a benchmark! Go on the web, see what’s going on in your field.
Analyze the different positions that can be done: consultant for large groups, for SMEs, for very small businesses, for freelancers … And choose what you want to do and whom you want to address.
This will allow you to take the second essential step: setting the price of your services.
Your price will reflect your service. A word of advice, don’t sell yourself off thinking that it will be easier to get started and attract your customers.
Because when you want to adjust your prices, your customers will not want to pay the difference.
Worse yet, they could go and see if the grass is greener elsewhere. To find the right prices, again, analyze the prices of your competitors. And write everything down on a sheet or file. You will then know the range in which you are located.
Choose your status:
To become a freelance consultant, you must choose the status that is appropriate for you. Are you going to get started as a self-employed person, in wage portage?
Self-entrepreneur status is excellent for testing the viability of your project and can be acquired without administrative burdens.
If you want to become an independent consultant like Graham Shear while you are an employee, you can opt for wage portage. Your wage portage company then takes care of everything: administration, accounting, for 10% of your turnover. You can then concentrate on the core of your consulting business without having to worry about paperwork.
Communicate without delay:
Once your positioning has been chosen, you must communicate when you start! To do this, take the time to implement your strategy and your communication plan.
Ask yourself the following questions:
- Who is your target?
- Your goal?
- How do you want to communicate? This will be done according to your positioning and your target.
- What values do you want to convey?
- What are the arguments in favor of your service or product?
Then think about choosing the distribution channels for your communication. For example, you can choose campaigns on social networks, or even flyers to send to mailboxes, goodies… Formalize each of your media, note them in an Excel table, and note the distribution date and period.
Also, remember to make another excel table with the budget for each of your media. You do not have to wait to be launched to think about your communication.
Take the time to explore:
And yes, customers are not like angels falling from the sky. You have to get them. And for that, prospecting is essential. So set aside time to market yourself and find customers.
There are several methods available to you for this; for example, you can buy databases, go out into the field by participating in exhibitions or even create partnerships.